Our mission

Our mission is to obliterate litter and, in doing so, to bring about much stronger, more integrated communities. We like to think that we are pragmatic in that we reckon that the vast majority of local councils do a pretty good job of tackling litter but that they simply do not have the resources to keep every corner of their area clean – and, in fact, not every corner of their area is actually the council’s responsibility to keep clean. So it is our strong feeling that much of the job of keeping our community tidy is down to us and, in fact, that tackling their local litter problem is a great way for a community to come together. And we also fervently believe that it is vital that we all get the message across to the next generation of citizens that littering is a negative behaviour and that, with a little bit of effort, we can stop litter being dropped in the first place.